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Storytellers often use phrases everyone can relate to. They refer to shared emotions, memories, etcetera. In a presentation visuals can support these stories by using specific visuals the audience are familiar with. LEGO takes it to another level in this 2012 ad campaign. In one image they not only refer to cartoon characters we all know from when we were kids but they add an extra layer: imagination. Result: A beautiful emotional connection between a brand and its customers.

Advertising Agency: Jung von Matt, Hamburg, Germany

Executive Creative Directors: Deneke von Weltzien | Creative Director: Karsten Ruddigkeit | Art Director: Reza Ramezani | Copywriters: Johannes Milhoffer, Corinna Ernst | Account Director: Marc-Olaf Duncker | Accounts: Alex Berg, Bettina Kreiger, Jasmin Mirsberger | Post Production / CGI: The Scope

LEGO has proven before what imagination can do to their little block:

Chief Creative Officer: PJ Pereira | Creative Director / Copywriter: Aricio Fortes | Creative Director / Art Director: Paulo Coelho | Account Executive: Lo Braz | Illustrator: Eduardo Gomes


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